While breast augmentation gets plenty of attention in the news and display advertising just about everywhere, in Southern California the procedure kind of markets itself naturally. Our great team at Beverly Hills Physicians has noticed that the beautiful bodies seen often in the Southland – especially in the summer – tend to almost serve as living, breathing advertisements for plastic surgery that really take advantage of the artistry of outstanding board certified practitioners to make for great swimsuit looks and self-esteem.

There’s no doubt about it: breast augmentation and other surgical improvements are constantly in the news. Just recently, actor Nicole Kidman was publicly suspected of having breast improvement work; New York’s governor protested subway ads for breast augmentation surgery; and an Australia woman sought surgery due to her obsession with the figure of cartoon character Jessica Rabbit. Beverly Hills Physicians welcomes the attention paid to cosmetic procedures – but in the Greater Los Angeles Area it is not necessarily needed.

California sunshine allows Los Angeles residents to proudly display their improved bodies at beaches, waterparks, sporting events, and countless other venues. The fact that New York Gov. Andrew Cuomo’s stance against cleavage-revealing subway ads has not translated to protests over similar ads in the Golden State is not surprising. We believe that this type of controversy mainly just proves that enhanced breasts and surgically improved bodies really do attract attention.

Our popularity with Southern California patients is not hard to see but it is part of a trend. The American Society of Plastic Surgeons reports that there were 15.1 million total cosmetic procedures in 2013, and that the number of breast augmentation procedures has increased by about 37% since 2000.

Certainly in advertising materials, plastic surgeons like us should be sensitive to the desires of families to protect children from seeing unsuitable materials. However, little can be done to prevent individuals with improved bodies from taking advantage of Southern California summer weather to show off.

Indeed, plastic surgery patients are the best marketing tool there is for plastic surgeons. We’re absolutely delighted to be producing the kind of results so more people than ever want to jump on the cosmetic surgery bandwagon.