As part of the 2015 Outstanding Achievement in Radio Advertising Awards, which took place in Universal City in late October, we are happy to say that we at BHP were recognized by the Southern California Broadcaster Association with the award for “Best Use of Live Radio Talent as Endorsement/Spokesperson.” This award recognizes our collaboration with KGGI-99.1 radio personality Evelyn Erives, and her work passing along the benefits of our procedures to her loyal listeners. With record attendance and a keynote speech from Mayor Eric Garcetti, this year’s event was a huge success which we were thrilled to be a part of.
The fact of the matter is that radio is an outstanding medium to convey the benefits of plastic surgery to potential patients, both in its ability to offer straightforward explanations, and because of the trust gained through hearing a personal account of the clinic’s benefits.
- Platform for Clear Communication – With radio, broadcasters do not have to worry about the visual hooks that go along with print and television, so they can focus solely on the message. Because a great number of plastic surgery patients will not pursue a procedure if they have a murky understanding of its potential results, it follows that a radio partnership is a fantastic way to inform and alleviate the concerns of listeners.
- The Human Connection – Another reason why our patients feel so comfortable hearing about the latest promotions from Evelyn Erives on KGGI is that they trust her to guide them to the very best products and services. That interest in plastic surgery often spreads when people hear firsthand accounts from their friends and acquaintances, so when Evelyn talks about the great results that she’s seen with our patients, listeners pay very close attention.
While radio messaging is a powerful communication tool, the best way for patients to get the most complete information about a procedure is to schedule a free, in-person consultation at one of BHP’s offices. To learn more, or to schedule a consultation today, call us today.